Jodi Ashton, founder of Omega Preservation Equity

Founder

Jodi Ashton

CPA · MBA · Founder

I started Omega to do something the finance world rarely does — buy good American businesses and farms in order to keep them, and hold them for the long run.

I come from people who built things meant to last.

My great-grandfather took a chance no one else would. Kroger didn’t want a store in New Vienna, Ohio — so he left Kroger, bet on his own town, and opened Streber’s Market. That store anchored Main Street for the better part of a century, passing from my great-grandfather to my grandfather to my dad and my uncle.

I grew up in that store — stocking shelves, carrying out groceries, and cleaning the meat cooler in the back, where the meat was cut and the hamburger ground fresh every single day. And the land runs just as deep: the farm my great-grandfather bought is still in the family and farmed today by the fourth generation, and the Turner farm on my great-grandmother’s side is still owned by my great-uncle. Grocery and ground, Main Street and farm field — that’s the family I come from, and it’s exactly what Omega exists to protect.

I trained as a CPA and earned my MBA, and I spent years learning the tools of institutional finance — the same leverage and structures that, too often, are used to take businesses apart. I kept watching good companies and family farms get sold off, carved up, or stripped of the very things that made them worth building. I became convinced those same tools could be used to do the opposite.

That conviction is Omega Preservation Equity. Omega exists to acquire established American businesses and farms and hold them — preserving the people, the culture, and the name that made them worth building. And what the firm earns, we point toward a purpose beyond returns: funding Christ-centered, transformational education for families across the country. Preserve what lasts in a business; fund what lasts in a child.

I run Omega as a principal, not a faceless fund. I read every inquiry myself, and I work alongside a trusted network of advisors, operators, lenders, and partners who share this way of thinking. If you’re weighing what comes next for something you’ve spent a lifetime building, I’d be glad to talk — in confidence, and without a clock running.

— Jodi Ashton

How I work

Find what’s worth saving, then stay with it.

When I got my insurance license, the welcome speech was “Good luck — most agents fail.” There was no playbook. Instead of starting from scratch, I took on two books of business that were dying, learned the system, the industry and the clients, hired the staff, and brought them back to health. Eight years later, I sold them.

That is what Omega does at a larger scale: find something worth saving, dig in until the problems are solved, and keep the people at the center. I also know I don’t have every answer. The people who built a business know things I never will, and most people are generous with what they know when you ask.

I strive to honor the founders I work with. I truly value their wisdom and experience, and I look forward to partnering with them to extend the legacy they have built.

Experience

  1. 1995Began in finance at Synectics, a high-net-worth advisory firm in downtown Denver
  2. Public accountingBondi & Company, while finishing my degree
  3. 1997BSBA in Accounting, University of Colorado Denver; joined US WEST after graduation
  4. Corporate financeAccounting and tax at US WEST, AT&T Broadband, Comcast and CH2M Hill
  5. 2004Licensed in real estate; owner-operator ever since
  6. ConstructionNew builds, client remodels, and remodel-and-sell projects with my husband’s company. I built the sales strategy for every property, and by God’s grace every one sold.
  7. 2018–2026Acquired two declining insurance books of business, rebuilt them, and sold them
  8. TodayCPA, MBA. Founder, Omega Preservation Equity
Main Street, New Vienna, Ohio

Main Street — New Vienna, Ohio. The town Kroger passed over.

My great-grandparents in front of Streber's Market, 1934

Streber’s Market — New Vienna, Ohio, 1934. My great-grandfather is at far left; my great-grandmother, second from the right.

Let’s talk.

Whether you’re an owner thinking about the future or a partner who shares the mission, I’d welcome the conversation.

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