Agritourism that helps the land pay its way.

What agritourism is

Agritourism is any business that brings visitors onto a working farm or ranch. It ranges from farm tours and pick-your-own produce to ranch weddings, livestock auctions, rodeos, horseback riding, and overnight stays. Done well, it gives people a real connection to where their food comes from, and it gives the land a second source of income.

Why it matters for preservation

Many ranches and farms in Colorado and Wyoming struggle to cover the cost of the land from agriculture alone. Agritourism helps close that gap. A barn that hosts an auction, an arena that hosts a clinic, or a pasture that hosts a community event earns income without breaking up the property or changing what it is. The land stays whole and keeps working.

How we approach agritourism

• Agriculture comes first. Visitors come because it is a real working operation, so the cattle, crops, and horses always take priority.
• Use what is already there. Arenas, barns, and auction facilities on our equestrian centers and ranches can host events with modest investment.
• Connect to the platform. Beef from our processor can be served at our own events, and visitors become customers for local products.
• Serve the community. 4-H, FFA, rodeo, and local events keep rural traditions alive and build goodwill with neighbors.

Heritage places

Some properties are worth preserving not only for what they produce but for what they mean: historic ranches, landmark lodges, and places families have visited for generations. Our heritage hospitality strategy carries that idea further.